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Presented by Haitong International: The Artful Ageing “Love Elders.Love Minds” Initiative — Illuminating the Soul Through Creativity

Sponsored by Haitong International
23 May 2025 From 
Presented by Haitong International: The Artful Ageing “Love Elders.Love Minds” Initiative — Illuminating the Soul Through Creativity
Helping Hand, Helping Hand Fundraising and Relations Team
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“Love Elders・Love Minds” Initiative

Sponsored by Haitong Securities, this initiative brings creative and interactive art experiences—like painting, crafts, and music appreciation—to elderly homes and care centres. With a focus on mental stimulation, memory enhancement, and emotional well-being, the program nurtures seniors' minds and senses while fostering joy and confidence through artistic expression.

"Caring for the Elderly, Embracing Whole-Person Well-being"

This program not only emphasizes cognitive training, but also promotes a spirit of care and respect for the elderly, addressing their physical, mental, social, and spiritual needs. By encouraging residents to actively engage in a variety of activities, we aim to enrich their lives, help them live in the moment, cherish companionship, and embrace later life with positivity and joy.

In every creative moment, we witness the sparkle in the eyes and warm smiles of the elderly, as they share stories and memories from their past. These seemingly simple yet deeply touching moments are the most heartwarming outcomes of this program.

Thank you to Haitong International for using art to brighten the lives of our elderly

Art is not just about creation—it is a powerful force for healing and connection. We look forward to joining hands with more community partners to continue building a caring and vibrant environment for the elderly, where each individual can discover their own meaningful chapter through creativity. A heartfelt thanks to Haitong International for their unwavering support, which allows us to bring the warmth of art to the hearts of seniors and let them feel the love and encouragement of society. We firmly believe that this support is not only a resource, but a tangible act of fostering inclusivity and compassion in our community.

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