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'Care for the Elderly, Care for the Brain' Project

Sponsored by Haitong Securities
23 May 2025 by
'Care for the Elderly, Care for the Brain' Project
Helping Hand, Helping Hand Fundraising and Relations Team
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「愛老.愛腦」計劃

Sponsored by Haitong Securities

Art and creativity can help maintain cognitive abilities. Haitong Securities sponsors a series of art activities for our residents’ in the self-care homes and care homes. Creating art can help elderly form and strengthen new associations, as well as reinforce existing connections and memories, allowing them to work through and process life experiences.

Arts and Crafts Workshop

Enhance hand-eye coordination

This project actively designs targeted and diverse groups and activities to provide elderly residents in care homes with more opportunities to engage their minds.


On the other hand, the project advocates the spirit of “Respect for the Elderly,” caring for the physical, mental, social, and spiritual needs of seniors. It encourages residents to actively participate in various activities, enrich their lives, appreciate the present moment, cherish time spent together, and face their later years with positivity and joy.



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